Careers
CRM Marketing Associate
Location: New York
Employment Type: Permanent
Company: Squarespace
What You’ll Do
Squarespace is looking for a passionate Promotions Associate to manage and execute various CRM acquisition and conversion tactics.
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You will advance their business by contributing to a data-informed approach to customer targeting and campaign measurement. With meticulous attention to detail, you will lead the implementation of a complex promotions calendar, spanning multiple products, languages, geographies, and tactics. You will collaborate with teams across the organization to deliver responsive/mobile-friendly CRM promotional programming, from ideation through execution and analysis. You have a customer-focused orientation and are a champion for campaign execution.
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You will be based in their New York office and report to the Sr. Manager, CRM.
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Role responsibilities:
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Maintain promotions calendar and supporting documentation across all products and surfaces
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Responsible for creation and maintenance of all promotional discount codes for CRM and additional teams throughout the organization
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Execute promotional email, push, and in-app marketing campaigns that support pre-defined performance goals, such as CTR, open rates, conversions and incremental revenue lift
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Build email, push, and in-browser campaigns with HTML & CSS coding, including personalization with Handlebar logic and dynamic content, using our email service provider, Iterable, and our app notification provider, Braze
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Perform all quality assurance steps including proofing templates on all applicable devices, staging user experiences in-product, live rendering, and spot-checking audience lists to ensure accuracy
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Develop and test new promotions capabilities and tactics
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Communicate all promotions details and updates to partnering teams and serve as point of contact for Customer Operations
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Regularly perform competitive analysis, tracking CRM acquisition campaigns and developing related points of view to deliver insights to the team that are backed by data
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Advocate for the customer experience
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Collaborate with Engineering team to support implementation roadmap
Who You Are
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1+ years of demonstrated success in a customer acquisition focused role within marketing
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1+ years of experience in a direct marketing/CRM role, using multiple channels to communicate with customer base
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Knowledge of HTML and CSS for email design, overall email processes, and ESP platforms - direct experience working in Iterable and/or Braze.
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Ability to initiate and pursue ideas, work in an expedited time frame, establish trust and maintain a collaborative spirit working with teams across the organization